Email marketing is the approach adopted by companies when they send viable messages to some group of people by using electronic mails. Communications taking place with emails is considered as email marketing when it contributes in the creation of brand image, trust in companies offering and customer loyalty.
Read what Copy Blogger has said on this subject:
HOW TO PUSH SEND AND GROW YOUR BUSINESS
Email marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention. Some people will even try to tell you that email marketing is dead.
Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever, [thanks to social media.]
Email marketing is a competent way of staying in contact with clients and for the promotion of business. Email marketing is a cost effective as well as an environment friendly way of promoting business. It is significantly used to promote business interactions and targeting particular markets.
With its help large number of customers in the targeted segments can be reached without going for print media advertising, radio or television advertising or investing a high production costs.
MarketingProfs have compiled these 10 best pratices that are a recipe for success:
10 Email Marketing Best-Practices [Infographic]
Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your emails stand out.
With email marketing software an emailing list of targeted customers based upon their likes and dislikes, spending patterns and other criteria can be maintained. Emails are created and sent to the specific customers segment from the email list and providing them with the details that they have requested or are interested in.
Amy Schmittauer has made this video for starters:
Email marketing helps in the promotion of customer’s loyalty and trust for a company with the increase in sales and profit. Every email sent for marketing purpose must have company detail at the bottom to allow customer to learn more about the company’s product or services.